There's no textual analysis for this industry, this unit is 85% facts and figures. It can only be studied as an industry.
Film is a specialised institution.
Film originated in the late 1800's, it was seen as a cheap gimmick- shown at fairs and circuses.
Differences between now and then-
Square composition
No sound
All in one shot with no camera movement
Extremely short
Similarities-
Narratology
Title page
Primitive films are films which predate Hollywood cinema. It was quickly realised that these films could make a lot of profit.
Hollywood films were made and are still made in warehouses and offices, made using the industrial labour of a variety of specialised production techniques. Hollywood, LA was used because of the sun giving light.
Classical Hollywood Cinema- Cinema as a production line.
The production line was completely female, they were the editors, because the process wasn't seen as profitable and was insignificant. It soon became male dominated when people realised there was profit to be made. Film narratives became industrialised and adopted classical cinema narrative.
The studio system is film studios and production lines
Production is the process of making something
Distribution is the process where a media product ends up with an audience
Conglomeration is a corporation of a group of businesses dealing in different products of services
Digital technology is any technology which involves computers
Regulation is how films are restricted and monitored
Convergence is where two industries merge together
Exhibition is showing something
The internet has completely changed distribution and exhibition.
Key Theory- The Cultural Industries, David Hesmondhalgh
Horizontal integration is where companies buys companies in the same sector to decrease competition for audiences.
Vertical integration is when one company buys up other companies involved in different stages in the production of integration and circulation.
Film process-
Screen writers write a screenplay and sell it
People who bought it find a producer, a cast, location, crew- pre-production
The film is filmed- production
Editing, focus groups, - post production
Advertising- marketing
Sent to cinemas- distribution
Producer is the company that makes a media product
Distributor is the company that spreads a media product
Black panther was produced by marvel studios. It was distributed by Walt Disney studios Motion Pictures. Marvel Studios was acquired by Walt Disney in 2009 for $4 Billion.
The film was produced and distributed by a major and vertically integrated film studio that is part of a media conglomerate.
Disney studios bought Marvel because-
- They wanted to crush the competition
- The companies have similar audiences
- They're two easily recognisable brands
- Increases Disney's brand identity
- To get rights to the characters
- To get money
Black panther's usp is that it has a black lead
Blaxploitation= black+exploitation
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