Music videos are not products, they are adverts for products. They're generally freely accessible and free in price. In America they're called promos and in Japan they're called PMV (promo music video). So the world is pretty honest about their status.
A music video is a perfect example of digital convergence.
Digital convergence - the coming together of two separate media industries thanks to digital technology
The scopitone and the birth of music videos
-A french invention
-A kind of jukebox that combined music and video
-Popular in the 1920s
-Meant artists had to record visuals as well as music
-Performance not narrative based
-Originally manufactured in France
-Came to America in 1963/1964
-Put in a quarter
-Big stars in France were making scopitone but in America it wasn't so A-list
-Titillation factor; girls minimally dressed, amazing colours and visuals
-uses a magnetic soundtrack rather than an optimal one
Bricolage - where a media product is constructed from a range of elements, often from completely different contexts and time periods
Hypersexualisation - literally 'beyond sexualization.' It's an extremer version of sexualization that makes it clear that it's sole purpose is to provide sexual gratification
Star appeal - When a performer has been constructed so distinctively they generate audience adoration and their appeal goes beyond that of just being a performer
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