How does the trailer for black panther appeal to a niche and mass audiences?
Black panther appeals to a mass audience with it's use of setting. Having exotic settings and landscapes visually appeals to those who haven't experienced them in real or just those who find it aesthetically satisfying. The urban setting of Korea also has this effect as it will attract Asians to watch the film as they'll feel included but at the same time those who haven't visited will want to see more. The film uses conventions from action films to build excitement and attract large audiences, such as amazing fight choreography and iconography like weapons, this mixed with the iconography of a superhero films and the highly stylised mise-en-scene of traditional African costume and culture offers a highly original, lucrative film.
More genre conventions: Form fitting costume, tight costumes demonstrating the character's muscles. Clear binary opposition between protagonist and antagonist.
Use of popular Kendrick Lamar rap song appeals to a mass audience as well as high production values and exciting exotic locations including African countries, such as Uganda.
Huge actors appeal to niche audiences such as Martin Freeman, Angela Basset and Andy Serkis. Huge appeal to hetero sexual women and gay men- lots of attractive men in tight costumes. Empowered female characters attract female audiences.
Based off of lesser known marvel character targets niche comic book psychographic
Use of technology and technological designs- Afro futurist design.
Narrative: good vs evil, Positive storyline good guy always wins- dominant hegemonic ideological values
African religious myths.
Synergy is the benefits of convergence, the idea of two media industries working together well.
Websites- interactive, visual, links to social marketing
Social marketing- making accounts for characters?
Traditional marketing- Any traditional form of marketing like trailers and posters
Viral marketing campaigns- Where the audience does the work themselves. e.g- blair witch project. A website was made to make it look like a real myth that was currently being investigated. People believed the teens had really gone missing. They created a promo reel that producers thought was a real documentary.
Press marketing- Allowing the press to access your set or pre-release images of characters
PR stunts-
Fan created marketing- Fans make posters and fanfiction or twitter feeds.
Hasbro toy merchandise-
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