Semiotics is the study of signs and symbols.
Every aspect of a media product is a sign, whether it is a shot type, camera angle, graphic, font, sound effect etc
So semiotic analysis is pointing out what the different parts of a media product mean.
It varies depending on the question but its safe to say most of your marks in the assessment will come from semiotic/textual analysis.
ENCODE/DECODE
You will need to go on to discuss WHY the producer encoded this meaning, HOW the audience interprets it and WHAT effects this has on the target audience as well as the group being represented.
Different students will present completely different responses and will both receive full marks, as long as their pov comes across. Unlike several other subjects A-Level media studies factors your pov to the strength of your argument.
If you have a strong opinion on something you will get a better mark.
If in doubt, blag it! as long as you use media language and reference to higher-level concepts to back your point up.
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