Newspapers- bias and fem theory

Cultural hegemony is the idea that certain cultures are more powerful than other cultures.


Key theory 8- Feminist theory, Lisbet Van Zoonen.

In media men act, women appear. Their role is to be looked at by heterosexual men.
Gender is constructed through discourse, it's meaning varies according to to cultural and historical context. The idea that women's bodies are to be looked at is a core element of western patriarchal culture.


Key theory 9- Feminist theory, Bell hooks

Feminism is a struggle to end patriarchal hegemony and the domination of women. It is not a lifestyle choice it's a political commitment. "Feminism is for everybody." Race, class and gender determine the extent to which people are oppressed

Lexis/choice of language

Anchorage through captions

Bias through selection of image

Carrying box of cigarettes in her mouth to make her seem irresponsible and drug addict, overall representing her as a bad mother. 

Newsworthiness

Target audience

Preferred reading

Dominant ideological perspective

Hegemony