Introduction to the Newspaper industry

The set texts are the daily mirror and the times, two British newspapers.

For the newspaper unit it is essential you read at least one of the following everyday-
- Print newspaper
- An online newspaper
Additionally try to read a different news outlet everyday.


Text

Decodes

Audience

???

Producer

Encodes

Text


Media institutions

Industry and institution are not the same.
An institution is the value and ideology of a media product.

Long road is a business with a usp.
Differentiation- Long road needs to prove it's different from other colleges.
Competition- Long road is a business which needs to be economically viable, like any media industry
Identification- When describing where you go to college 'long road' is easier to say 'thatbuilding wedged between the hopspital and long road'.
Ideology- Long road has very clear messages and values.


The easiest way for an institution to disseminate (spread its message) as quickly as possible is to have a unique and easily identifiable logo.

The masthead is the title of a newspaper.

The shell logo-
The relaxing arc is connotative of the ocean
The logo takes the form of the shell as it is used to provide oil
Use of bold powerful primary colours
The lines of the shell look like speed lines
Red and yellow are the colours of fire
Brand identity- colours
Looks like a sunset
Colours used in ferrari and porsche logos
Looks similar to other well established brands

Starbucks logo- 
Long hair connotes feminity
Crown shows her importance
Green connotes nature

Commodity fetishism is an obsession for a brand.