Stereotypes- Absent.

Stereotypes allow people to make sense of the world and allow the media to represent or target certain groups. They can be hurtful but on the flipside can create a sense of inclusiveness and be comedic.

Richard Dyer, Stereotypes.

Richard Dyer writes that stereotypes have roles, such as to be an ordering process, to act as a shortcut for producers and a reference point for audiences, and to express dominant societal values.

Prestige advertising is advertising designed to enhance the prestige of a company, or a company's products or services.

Prestige is reputation or influence arising from success, achievement or other favourable attributes.